About

Your Regional Marketing Body

Yarra Valley & The Dandenongs Marketing (YRTDM) was formed by a merger of the regional tourism board ‘Destination Yarra Valley Dandenong Ranges’ and the Yarra Valley Regional Brand to provide a single approach to regional marketing and enhance the reputation of the regions’ promoting their distinct experiences.

YRRML will develop and undertake a range of activities and marketing strategies that focus on regional strengths including tourism, wine, food and agribusiness designed to promote both regions at a local, national, and international level. The Yarra Valley and Dandenong Ranges are surpisingly close yet a world away.

Under an hour from Melbourne and the international airport, it is easy to get to and offers a sophisticated blend of urban style within a majestic backdrop of blue ranges and beautiful rolling hills strung with vines. From world famous wines to fabulously fresh food and breathtaking scenery, the Yarra Valley is Victoria’s premium food and wine region, home to over 70 wineries with most offering year round cellar door tastings.

The Dandenongs capture romance just as nature intended. Meandering drives wind past lush forests and flowering gardens to hilltop villages replete with cosy hideaways. Home to an endless source of indulgent sensations, the region is rapidly gaining recognition as one of the states most romantic destinations, with it’s boutique retreats, wineries, restaurants, ballooning and spa facilities.

Together, Puffing Billy Steam Train and Healesville Sanctuary are iconic attractions that draw over half a million visitors into the area each year. The region is abuzz year-round with local farmers markets, u-pick berry farms and a vibrant calendar of music events held in the vines, making it a holiday destination for all seasons.